In developing the Acadie brand throughout Atlantic Canada, the Commission de Tourisme acadien has used RMA Tourism's professional mystery shop program as a key product development tool.
Program Description
Location
Duration
Throughout Atlantic Canada
Annually over 5 year period
RMA has delivered over 100 mystery shops to Acadian tourism businesses over the past 5 years. We offer shops in both French and English, mystery shoppers are selected to represent our clients target market and mystery shop questionnaires are designed to fit the priorities of the Acadie concept.
Tourism Sectors
# Participants
Components
Funding Partners
Hotels, Inns, B&Bs, Attractions, Tour Operators
35
Pre-screening, Product Mentoring, Marketing Mentoring, Mystery Shop
ACOA, Tourism Atlantic, New Brunswick Tourism and Parks, Nova Scotia Tourism, Culture and Heritage
