Bay of Fundy Tourism Partnership

The Bay of Fundy is one of Canada's most phenomenal tourism attractions. Under our management, the network has become an award-winning industry partnership, capturing TIACs sustainable tourism award in 2007.


Program Description

Location

Duration
   New Brunswick and Nova Scotia
10 years

In 1998, RMA Tourism was asked to provide project management services for the creation of a new partnership between the members of the tourism industry in New Brunswick and Nova Scotia. The Bay of Fundy Tourism Partnership soon became a model of industry-government cooperation. It piloted the highly successful Tourism Market Readiness Program (TMR) and over the past 6 years has brought over 70 elite tourism businesses together in shared marketing and product development initiatives.  

Tourism Sectors

# Participants
Components




Funding Partners
   Hotels, Inns, B&Bs, Attractions, Tour Operators
80
Program development, communication, strategy development, marketing management and public relations
New Brunswick Tourism and Parks, Nova Scotia Tourism, Culture and Heritage



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