Prince Edward Island
PEI, with its endless white sand beaches and iconic Anne of Green Gables, has been a tourism mecca for many years.
Program Description
Location
Duration
Completed |
|
Prince Edward Island
24 months
November, 2008 |
By adopting RMA's market readiness program, the PEI industry has established a new standard for product quality and development. Over 2 years, we have worked with 40 businesses including inns, hotels, cottage operators, attractions and tour businesses, reviewing product quality and helping them to enhance their customer focus. Over this period, we delivered a coordinated program of mentoring, mystery shops and strategic counseling to enhance product quality and foster partnerships.
|
Tourism Sectors
# Participants
Components
Funding Partners |
|
Hotels, Inns, B&Bs, Attractions, Tour Operators
35
Pre-screening, Product Mentoring, Marketing Mentoring, Mystery Shop
Tourism Atlantic, PEI Tourism |
|
Southwest Nova Scotia
Over 16 months, we delivered 90 mentoring sessions and 45 mystery shops to hotels, inns, attractions,...
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