South West Nova Scotia

The Southwest region of Nova Scotia is an area of coastal villages, lighthouses and the largest lobster fishery in the world. They asked us for help with their strategy to revitalize their industry after the US ferry, the Scotia Prince was cancelled.

swnova

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Program Description

Location
Duration
Completed
   Yarmouth and Acadian Shores
16 months
December, 2007

Over 16 months, we delivered 90 mentoring sessions and 45 mystery shops to hotels, inns, attractions, and guided tours in Southwest Nova Scotia as well as orientation and developmental workshops and a rewards benefits package for the industry. The program fostered a new cooperative business environment and helped to launch the Southwest Nova's new tourism development strategy.
Tourism Sectors


# Participants
Components


Funding Partners
   Hotels, Inns, B&Bs, Attractions, Tour Operators, Events, Gift Shops
55
Pre-screening, Product Mentoring, Marketing Mentoring, Mystery Shop
Tourism Atlantic, Nova Scotia Tourism and Culture

 



Prince Edward Island Tourism Partnership
By adopting RMAs market readiness program, the PEI industry has established a new standard for... 

 

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